Product Marketer

About Bluerock TMS

Bluerock TMS is a global SaaS company specializing in transportation management solutions, dedicated to delivering top-tier customer experiences and innovative solutions. At BlueRock TMS, we are redefining the way transportation management works. Our product team is at the heart of that journey: driving innovation, enhancing our TMS platform, and ensuring we stay ahead in a competitive market. We turn insights into smarter, more efficient solutions, anticipate customer needs, and continuously refine our products. More than building features, we shape the future of transportation management—helping our clients succeed today and tomorrow. We are growing rapidly, and we are looking for an experienced Product Marketer to strengthen our team.

Role Overview

As a Product Marketer, you will be the bridge between our product innovation and the everyday realities of shippers. Your mission is to clearly position our solution as the preferred choice for mid-sized manufacturers, distributors, and retailers looking to gain control, visibility, and cost efficiency in their transportation operations. You will shape how our TMS is perceived in the market, define its go-to-market strategy, and ensure that our messaging speaks directly to the priorities of shippers.

Key Responsibilities

In this role, you will connect our product’s capabilities to the real needs of mid-market shippers, ensuring our go-to-market approach drives awareness, adoption, and retention. Specifically, you will:

• Develop positioning and messaging that highlight our TMS as the most practical, scalable, and intuitive solution for mid-market shippers.

• Plan and execute go-to-market strategies for new product releases, enhancements, and market segments in collaboration with Product, Sales, and Marketing.

• Conduct market and competitive analysis focused on shipper-facing TMS platforms and evolving logistics technology trends.

• Create and manage marketing assets—case studies, product overviews, presentations, and web content—that demonstrate measurable shipper value (e.g., reduced freight costs, improved visibility, simplified workflows).

• Enable Sales teams with messaging, collateral, and competitive insights tailored to shipper decision makers (transportation managers, logistics analysts, supply chain directors).

• Collaborate with Product Management to feed market insights and customer feedback into product roadmap discussions.

• Track product performance and campaign metrics, using insights to refine positioning and improve go-to-market effectiveness.

• Act as the voice of the shipper, ensuring our communication and strategy reflect their operational pain points and decision-making criteria.

• Coordinate analyst and consultant engagements—including Gartner interviews and Magic Quadrant submissions—to provide accurate, compelling narratives about our TMS performance, roadmap, and customer success stories.

Qualifications & Experience

We are looking for a strategic, analytical, and customer-centric marketer who understands both SaaS and shipper logistics. You should have:

• Proven experience in Product Marketing, SaaS marketing, or go-to-market strategy, ideally in TMS, supply chain, or logistics technology targeting shippers.

• A strong grasp of shipper transportation processes—including freight planning, carrier management, and cost optimization.

• The ability to translate complex product capabilities into clear business outcomes relevant to mid-market organizations.

• Experience developing go-to-market and product launch plans for SaaS solutions.

• Excellent written, visual, and verbal communication skills, with a focus on storytelling and clarity.

• Data-driven thinking and familiarity with marketing performance analytics.

• A collaborative approach to working across Product, Sales, and Marketing functions.

• Bachelor’s or Master’s degree in Marketing, Business, Supply Chain Management, or a related field.

Ready to Accelerate Our Growth?

If you’re excited by the challenge of building a growth engine from the ground up and see yourself in this description, we want to hear from you!

1. Apply
   Click the “Apply” button to join our talent pool — you’re officially on our radar!

2. Initial Contact
   If we see a potential match, we’ll invite you for a short video call to get to know each other.

3. Interviews
   Through a series of interviews, we’ll explore how we can create a win-win by learning more about each other.

4. Offer
   If it’s a match, you’ll receive a job offer and can prepare for an exciting journey with BlueRock TMS!

BlueRock TMS is an equal opportunity employer. We take pride in our diverse workforce and inclusive workplace. Within our small team of open-minded professionals, we foster the kind of engaging learning environment you’ve been looking for!